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Action Essay

An action essay is a typical persuasive essay that comes closest in enticing readers to take action through its contents. A marketing management student would probably be able to appreciate the importance of writing compelling essays. Of course, the condition exists that they have to be written keeping an audience in mind. It does take a while to produce the content a student can be really proud of. Though there are no shortcuts available, the satisfaction that one gets when readers appreciate content and the value offered is truly rewarding. Companies would pay a hefty sum for people who could consistently deliver essays that compel people to take the desired action. In schools and colleges, however, the purpose of the essay would be to develop the skill of copywriting. This is truly a fine art which when mastered can lead to a lucrative marketing career. Here are some methods that can be used to write effective action essays.

  • Extensive research is needed to arrive at the knowledge that is needed to include compelling content within the essay. For example, a new product has to be sold. One would need to study in detail about the product or service. Research would be conducted to check if a ready market is available or to identify the target market. How to deliver the message to the targeted audience is another important factor to consider. To fully understand how research is done, a student can adapt to an online model incorporating all these factors and check the results.
  • Once the research results are known, students should start preparing a profile of the target audience. It is important to note that readers are looking for solutions and not just information. If readers have to take action, they must get the complete answer to their question by the end of the essay.
  • For every action essay, the driving point is the thesis statement. Readers would be interested in taking action when it has provided the most important factor that would encourage them to do it. In other words, the thesis statement should contain the most important or unique point that would draw readers towards reading the rest of the essay.
  • Convincing an audience to take action is an art that needs to be mastered. People react instinctively when they get emotionally involved with messages or information. They are usually confronted with a lot of information through the internet, television, or through the written text. The message delivered through the essay has to be very different and must offer instant benefits. If this is done convincingly, they would react positively to a call for action.
  • Online content providers have experienced writers on their roll who could write a compelling action essay. It would help if a research paper that has to be submitted at the end of the term were written by a professional writer. It has to be written in a compelling manner incorporating the fundamentals of good essay writing. Only then would students feel confident of success.